Beyond domestic use, the Japanese toilet is increasingly making its way into high-end commercial spaces, where the customer experience is becoming a key differentiator.

A branding asset for the hospitality industry

In a hotel, offering a Japanese toilet in guest rooms or common areas is seen as a sign of prestige, much like what is already offered by many high-end establishments in Asia and, increasingly, in Europe.

Enhanced hygiene in public-facing venues

For restaurants, offices, or high-traffic spaces, the self-cleaning nozzle and UV disinfection features available on certain models reduce contact and enhance the hygiene perceived by users—a factor that has come under increasing scrutiny since the health crisis.

An investment to consider in perspective

The purchase cost, which is higher than that of a conventional toilet, must be weighed against the reduction in toilet paper consumption (often cut by two or three) and the image conveyed to customers—a return on investment that is also measured in terms of customer satisfaction.